Improving SEO Using On-Page and Off-Page Elements

Harness the power of ChatGPT to optimize SEO ranking by leveraging on-page and off-page elements.

We'll cover the following

In this lesson, we’ll delve into two key strategies for improving SEO ranking:

  • On-page elements: On-page elements are factors within our control on a web page that directly impact SEO, such as title tags, meta descriptions, headers, keywords, and URL structure.

  • Off-page elements: Off-page elements are external factors that influence SEO, including backlinks, social media engagement, online reputation, and brand mentions.

Let’s describe these strategies in detail and how they can improve SEO for a solo enterprise by leveraging ChatGPT.

On-page elements#

On-page elements are factors that directly relate to the content and structure of web pages. These elements are within our control and can be optimized to improve our website’s search engine ranking. They help the crawlers understand the content by making helpful information easily accessible. Using keywords also helps search engines understand the relevance and context of our content.

Let’s expand on various on-page elements and how they improve SEO ranking.

  • Titles and headings: The title and heading describe the webpage’s topic.

  • Meta description: This is a summary of the webpage that helps crawlers understand the main page theme

  • Using descriptive keywords in URLs: This enables the crawlers to understand the specialty of a page

  • Image Alt text: This is a short text that appears when an image fails to load on a webpage. It helps in understanding the content and context of the image.

  • Internal linking: The links provided to access other elements of a webpage within our domain help the crawler to navigate within webpages.

  • Faster loading speed: This allows crawlers to access and index the content efficiently.

  • Well-written content: This impacts the webpage’s ranking in search engines.

A depiction of different on-page elements
A depiction of different on-page elements

In the next section, we will leverage ChatGPT to generate examples of on-page elements.

Suggesting on-page elements#

Let’s ask ChatGPT to provide a suitable title, heading, meta description, URL, and image Alt text for an article on sustainable fashion using the following prompt:

Prompt: Suggest a suitable title, headings, meta description, URL, and image Alt text for an article on sustainable fashion.

Title: “Fashion Forward: Embracing Sustainability in the Garment Industry”

Headings:

  1. Introduction to Sustainable Fashion
  2. The Environmental Impact of Fast Fashion
  3. Ethical Manufacturing: A Key to Sustainable Fashion
  4. Innovative Materials and Design Techniques
  5. Consumer Choices: Making a Difference through Sustainable Fashion
  6. Fashion Industry’s Role in Creating a Greener Future
  7. Steps Towards a Sustainable Wardrobe
  8. Supporting Brands and Initiatives for a Fashionable Planet
  9. Challenges and Opportunities in Sustainable Fashion
  10. Conclusion: Fashion with a Conscience

Meta Description: Explore the world of sustainable fashion and discover how the garment industry is embracing eco-friendly practices. From ethical manufacturing to innovative materials, learn how you can make a difference with your fashion choices and contribute to a greener future.

URL: www.example.com/sustainable-fashion-guide

Image Alt Text: “Eco-friendly fashion collection made from recycled materials”

Improving product description#

Now let’s see how ChatGPT can help improve the quality of the content. We can start with a poorly written description of a T-shirt we wish to sell on our website. We utilize the power of ChatGPT to enhance the quality by making the description appealing for customers using the following prompt:

Prompt: Improve the quality of the following description of a product such that it's appealing to a buyer.



“Introducing our new T-shirt, crafted from recycled material to make it sustainable fashion wear. This amazing tee is made from recycled stuff we found lying around. It’s eco-friendly. Wear it and feel good about yourself for doing something sustainable-ish. It's like a regular T-shirt but with recycled stuff. Go green.”

Introducing our innovative and stylish t-shirt, thoughtfully designed to embrace sustainable fashion. Made from high-quality recycled materials, this exceptional tee combines fashion-forward aesthetics with a commitment to reducing environmental impact. Experience the perfect blend of comfort, durability, and eco-consciousness as you proudly wear this eco-friendly garment. Each stitch tells a story of sustainability, ensuring that you look good while making a positive impact on the planet. Elevate your wardrobe with this timeless piece and be a part of the fashion revolution towards a greener future.

ChatGPT has converted the text by highlighting the key aspects that make the T-shirt appealing to buyers. The improved text emphasizes the innovative and stylish design and the use of high-quality recycled materials. It also gives the buyers a sense of pride by becoming part of a fashion revolution toward a greener future.

Practice#

As an exercise, we can modify the prompt such that the improved text contains high-volume keywords. In the widget below, write a prompt for a list of keywords you want to include in the enhanced text.

Note: The base text is preloaded in the widget, eliminating the need for you to input it along with the prompt.

Powered by AI
3 Prompts Remaining
Prompt AI WidgetOur tool is designed to help you to understand concepts and ask any follow up questions. Ask a question to get started.
Improve the text by including high-volume keywords

Provide a list of keywords regarding sustainable fashion to enhance the text on the website’s main page.

Off-page elements#

Off-page elements refer to factors that influence a website’s visibility and ranking in search engine results but are external to the website itself. The website owner or webmaster does not directly control these elements.

Here are some essential off-page elements in SEO.

Backlinks refer to links from external websites that direct to our website. Search engines perceive these backlinks as indications of trust or support for our content. The quality and quantity of the backlinks to our site are crucial ranking factors. Obtaining backlinks from reputable and relevant websites can positively impact our SEO.

svg viewer

Let’s utilize ChatGPT to get backlink suggestions on sustainable fashion. We will ask for suggestions for web pages that promote sustainable fashion. These can be articles written by influential fashion bloggers and sustainable fashion initiatives web pages.

Prompt: Suggest web pages that focus on articles related to sustainable fashion. These websites can be influential fashion bloggers or sustainable fashion initiatives.

Here are some web pages that focus on articles related to sustainable fashion:

  1. Eco Warrior Princess (ecowarriorprincess.net): A sustainable fashion and lifestyle blog that covers various aspects of eco-friendly living, ethical fashion, and conscious consumerism.

  2. The Good Trade (thegoodtrade.com): A platform that promotes sustainable and ethical brands, featuring articles on sustainable fashion, lifestyle, and wellness.

  3. Fashion Revolution (fashionrevolution.org): A global movement advocating for transparency and sustainability in the fashion industry. Their website includes articles and resources on sustainable fashion practices, ethical production, and consumer activism.

  4. Style Bee (stylebee.ca): A fashion and lifestyle blog with a focus on conscious consumption, minimalism, and sustainable fashion. It provides styling tips, brand recommendations, and ethical fashion guides.

  5. Sustainable Fashion Matterz (sustainablefashionmatterz.com): An online magazine dedicated to sustainable fashion, featuring articles on sustainable brands, eco-friendly materials, and fashion industry innovations.

  6. Conscious Life & Style (consciouslifeandstyle.com): A blog that explores sustainable fashion, ethical brands, and mindful living. It offers tips, guides, and reviews to help readers make more sustainable fashion choices.

  7. Ethical Fashion Guide by Good On You (goodonyou.eco): Good On You is a platform that rates brands based on their ethical and sustainable practices. Their Ethical Fashion Guide provides articles, brand reviews, and resources to support ethical fashion choices.

  8. Eco-Stylist (eco-stylist.com): An online resource for sustainable fashion, featuring articles, brand recommendations, and guides on building a conscious wardrobe.

These websites offer a wealth of information on sustainable fashion, ethical brands, and conscious consumerism, and they can be valuable sources for articles, guides, and inspiration in the realm of sustainable fashion.

Social signals#

Social signals are social media mentions, likes, shares, and comments on our content. While they don’t directly impact search engine ranking, they increase visibility, drive traffic, and attract potential backlinks. Similarly, submitting content to social bookmarking sites like Reddit and Digg boosts visibility and can attract traffic and backlinks. Also, submitting our website to online directories enhances visibility and helps potential visitors find us.

svg viewer


We can utilize ChatGPT to analyze social media content, including posts, comments, and discussions, to identify trends and sentiment. Using this, ChatGPT can help suggest relevant and engaging content for social media platforms that resonate with the target audience and increase the likelihood of shares, likes, and comments.

Prompt: Generate ideas for engaging social media posts that can boost user interactions, shares, and likes for our brand’s upcoming product launch. Our brand is focused on sustainable fashion.

  1. “Introducing our latest collection of sustainable fashion! Join us in making a positive impact on the planet while staying stylish. #SustainableFashion”

  2. “Get ready to revolutionize your wardrobe with our eco-friendly fashion line. Stay tuned for the big reveal! #SustainableStyle”

  3. “We believe fashion can be beautiful and sustainable. Discover our upcoming product line that combines style with a commitment to the environment. #FashionForward #SustainableLiving”

  4. “Join the sustainable fashion movement! Our upcoming product launch showcases trendy, eco-conscious designs that make a difference. Stay tuned for a greener wardrobe! #EthicalFashion”

  5. “Excited to share our sustainable fashion innovation with you! Discover how we’re redefining style while minimizing our environmental footprint. #GreenFashionRevolution”

  6. “Be a part of the change! Our upcoming product launch brings you sustainable fashion options that are both trendy and eco-friendly. Stay tuned for a guilt-free shopping experience. #SustainableChoices”

  7. “Fashion that respects our planet is the future! Get ready for our exciting product launch, where style meets sustainability. Together, we can make a difference. #FashionWithPurpose”

  8. “Get inspired by our sustainable fashion collection, designed to help you express your unique style while promoting a greener planet. Join the movement for a more conscious wardrobe! #FashionForGood”

  9. “Make a statement with sustainable fashion! Our upcoming product launch features pieces that empower you to look good, feel good, and contribute to a more sustainable world. #EthicalStyle”

  10. “Ready for a wardrobe makeover? Our brand’s upcoming product launch brings you fashion-forward, eco-friendly choices that align with your values. Stay tuned for a greener fashion experience! #SustainableStyleUpgrade”

These prompts can serve as a starting point for creating engaging social media posts that highlight your brand’s focus on sustainable fashion, encouraging user interactions, shares, and likes for your upcoming product launch. Remember to customize the content to align with your brand’s voice and messaging.

Online reputation and brand mentions#

Building a positive online reputation and brand mentions across the web can indirectly impact SEO. When other websites or online platforms mention and discuss our brand, it can increase brand visibility and generate potential referral traffic and backlinks. One possibility to make it happen is through influencer marketing. Influencers are industry experts that help us expand our reach, gain exposure, and attract new audiences. Influencers can share our content, provide endorsements, and generate buzz, positively impacting our off-page SEO efforts. ChatGPT can help us gather the list of top influencers supporting our niche.

A possible prompt for this purpose could be the following:

Prompt: Provide a list of top influencers that support sustainable fashion. Please provide a summary of their views about the topic.

User reviews and ratings#

Positive user reviews, testimonials, and ratings on review platforms or business directories can enhance online reputation and credibility. Search engines view these as user-generated content (UGC) favorably. A high volume of positive user reviews and ratings signals customer satisfaction and brand trustworthiness.

svg viewer

In this lesson, we've discussed the strategies for improving SEO through both on-page and off-page elements. Now, let’s delve into another crucial strategy in the next lesson that focuses on optimizing the content structure to enhance the visibility of our website.

Improving SEO Using Keyword Research

Increasing Visibility by Optimising Content Structure